Trust in Online Technology: Towards Practical Guidelines Based on Experimentally Verified Theory

TitleTrust in Online Technology: Towards Practical Guidelines Based on Experimentally Verified Theory
Publication TypeConference Paper
Year of Publication2009
AuthorsDetweiler C, Broekens JD
EditorJacko J
Conference Name13th International Conference, HCI International 2009 San Diego, CA, USA, July 19-24, 2009
Date Published07/2009
PublisherSpringer Berlin / Heidelberg
Conference LocationSan Diego, CA, USA
ISBN Number978-3-642-02579-2
Keywordsempirical research, trust, user modeling
Abstract

A large amount of research attempts to define trust, yet relatively little research attempts to experimentally verify what makes trust needed in interactions with humans and technology. In this paper we identify the underlying
elements of trust-requiring situations: (a) goals that involve dependence on another, (b) a perceived lack of control over the other, (c) uncertainty regarding
the ability of the other, and (d) uncertainty regarding the benevolence of the
other. Then, we propose a model of the interaction of these elements. We argue
that this model can explain why certain situations require trust. To test the
applicability of the proposed model to an instance of human-technology interaction, we constructed a website which required subjects to depend on an intelligent software agent to accomplish a task. A strong correlation was found
between subjects’ level of trust in the software and the ability they perceived
the software as having. Strong negative correlations were found between
perceived risk and perceived ability, and between perceived risk and trust.

URLhttp://dx.doi.org/10.1007/978-3-642-02580-8_66
DOI10.1007/978-3-642-02580-8_66