The
aim this project was to develop, empirically explore and validate a
tool for user profiling. The tool would provide product designers with
online usage information of domestic technology. Designers who use the
information can identify specific user groups and target them by
creating suitable and downloadable user interfaces for these groups.
The user profiles will be established automatically by analysing large
databases of actual product use
Existing domestic products are designed to
suit the needs of a particular user group. These target groups are
often very large and general, like a television set for everyone
between the age of 8 and 80. But in a few cases, the target groups are
relatively specific, like the Barbie Sing with Me
karaoke machine for girls between 3 and 8 years old who are fond of
Barbie. Buying a product designed for your specific target group can be
very exciting at that moment. However as time passes, people change as
well as their interests. The alternative, buying a product designed for
a more general audience is less subject to changing fashion, but is
also less fun and often more difficult to use.
Skinning technology aims at taking away this
dilemma. Skinnable products have a chameleon-like ability. They allow
their users to change the product appearance —the skin. Users
can download a new skin, while keeping their old software and hardware.
Skinning technology is already used in some computer applications. For
instance, users of Microsoft Media Player can go online and choose from
more than 60 different skins to transform their movie and music player.
They can choose from themes such as: Harry Potter, Israel, Science,
Spider-Man, Terminator 3, and Zen Garden. Besides skins for popular
themes, the technology can also be applied for users with special needs
(e.g. large font size for visual impaired, or specific letter colours
for dyslectic users).
For skinning technology to be effective,
product designers need an accurate and up to date picture of their
audience. They have to identify different user groups and understand
their needs and behaviour. An unobtrusive way to gather this
information is to automatically log the actions of users when they use
their products. Initiatives such as the Connected Home and household
wireless networks allow companies to capture online data from large
user groups in the home setting. The major challenge therefore is to
efficiently analyse these large data sets, and to extract informative
user profiles.
For more information contact Nike Fine |